The AI jargon buster
Every AI term you'll meet, explained like you're a normal human. Bookmark this.
AI
Software that does things normally needing human thinking — like writing, summarising or sorting. Nothing scary.
LLM
Large Language Model — the engine behind tools like ChatGPT. It predicts the next word from patterns it learned.
Prompt
The instruction you give an AI. A good prompt gets a good answer; a vague one gets a vague one.
Hallucination
When AI confidently says something wrong. Why you always check customer-facing output.
Automation
A workflow that runs a task for you — e.g. an enquiry becomes a quote and a follow-up, no manual steps.
Chatbot
An AI that talks to your customers on your website or WhatsApp, answering common questions.
GDPR
The UK data protection law. Means you must handle personal data carefully and let people ask for it back.
Data training
When an AI provider uses what you type to improve their model. Turn this off for anything customer-related.
Human-in-the-loop
AI drafts, you approve before it goes anywhere. The safe way to use AI for customer work.
API
A way for two apps to talk. Lets your enquiry form feed your CRM automatically.
GEO
Generative Engine Optimisation — being the answer AI search tools cite when someone asks about your trade.
Schema
Hidden labels on your website that tell search engines exactly what your page is about.