ChatGPT
by OpenAI · Free / £20 mo
Best for: Writing, ideas, drafting.
The all-rounder. Use the Team plan if handling customer data.
Unbiased picks
The AI tools worth your time (and which to skip)
No jargon, no hype. The tools we actually recommend to UK small businesses, what each is best for, and what they cost.
Claude
by Anthropic · Free / £15 mo
Best for: Long documents, careful writing.
Excellent for quotes, proposals and long-form.
Microsoft Copilot
by Microsoft · Free / £22 mo
Best for: Email + Office users.
Lives inside Word/Excel/Outlook — great if you live in Microsoft.
Gemini
by Google · Free / £18 mo
Best for: Research, summaries.
Good for research and Google Workspace users.
Perplexity
by Perplexity · Free / £16 mo
Best for: Finding answers, citations.
Answers with sources — great for fact-checking.
Zapier
by Zapier · Free / £16 mo
Best for: Connecting apps, automation.
Connects your tools so enquiries flow into your CRM automatically.
Canva Magic Studio
by Canva · Free / £10 mo
Best for: Social images, flyers.
Design + AI in one. Perfect for trades' social posts.
Google NotebookLM
by Google · Free
Best for: Your own documents.
Upload your manuals/quotes and ask questions of them privately.
Not sure which to pick?
Run our free assistant and we'll recommend the right tools for your business — then set them up for you. Or watch a live demo of how AI handles a missed enquiry from start to finish.